Promotional Items | promotion-specialists.com

Why choose an embroidered fleece as a promotional item

August 12, 2011 By

Promotional merchandise is one great way to promote a business or organization.
One item that can be use to achieve this goal effectively is the embroidered fleece.

Proving your staff with embroidered fleeces that include your corporate logo or brand and encouraging them to wear them during their working day can provide an added bonus. This is because your brand can get more exposure as it’s seen by anyone your staff come in contact with during their working day. Also combining the promotional embroidered fleece with your other promotional clothing items like the printed t-shirts or printed jackets will also enhance your overall aim of creating a corporate theme.

Advantages an Embroidered Fleece can provide
Fleece is an amazing clothing material. It can protect you effortlessly from bad weather and from feeling cold while allowing you to move naturally. For those who are working actively outdoors during cold season, it will keep you perfectly warm while allowing you to do freely whatever activity that you are engaged with. This material is very popular amongst anyone involved in outdoor labour.

There is a variety of options available today. They come in an endless range of different colours, shapes, and sizes. So there can suite everyone.

Fleece as Promotional Merchandise
The quality of the embroidered fleece is what makes it special as a promotional item.
With the item’s high quality and desirability some companies actually sell them and generate a profit
while also as a promotional item.

Another exceptional item made of fleece that makes great promotional merchandise in the market is the embroidered fleece vest. This stylish sleeveless option is a popular trend in the athlete’s world. Vest made of fleece are perfect for those who need flexibility of movement around their arms.
It also provides comfort and warms the body and at the same time allowing more movement.

Aside from the items made of fleece mentioned above, there are many fleece items already available on the promotional market. There are also a wide variety of unisex jackets, fitted lady’s wear, and micro fleece for everybody to choose from. Micro fleece is a clothing material that is thinner than the normal fleece and has the same exact benefits.

Consequently, with the countless combinations and variations of fleece items, there should be one that will suit your promotional needs. An embroidered fleece item can make a unique business gift for members of your workforce or clientele.

Filed Under: Promotion Items, Promotional Brochures, Promotional Items Tagged With: Promotional Gifts, promotional items, promotional merchandise, Promotional products

Tip about using promotional shopping bags to market your business

July 29, 2011 By

It is commonly known that promotional merchandise works very well for any company that wants to attract more business or raise the profile of their brand. They can be given away as a thank you to existing customers in the hope that they will remember the brand and recommend it to a friend. Lots of businesses use promotional merchandising, regardless of how big or small they are or how large their marketing budget is, and that’s because it has been shown to work well. Because of this, it is important to recognise that lots of your competitors will be using promotional advertising and so if you are to compete you should be as creative as possible with your ideas. Think about products that are useful and of a high standard of quality so that your customers will be happy to receive them.

Why are promotional shopping bags so popular?
Promotional shopping bags are one such idea. They are popular items because they are hardwearing and large enough to accommodate a number of items. In addition they are recyclable and can be reused whereas a plastic carrier bag cannot. Because of their size they are also large enough to display your company’s brand clearly and for all to see. They can be carried around shops and public places where they can gain a great deal of exposure for your brand. In this way you are not just targeting the customer that you giveaway your bag to, but the potential number of people that are likely to see your product being carried around.

Making your design unique
As there are lots of different products out there that are used as promotional items, you will need to be imaginative when it comes to selecting the one that will represent you and your business. If you decide to use shopping bags to promote your company then think about how you will design them so that they are set apart from the rest. You could print a humorous design that will grab attention or you could choose to print in lots of bold colours. You could even choose a unique fabric so that the look and feel of them is different to others. Providing the quality remains the same you can be as creative as you wish.

Promotional items are cheaper to produce and don’t take nearly as long to plan for as expensive TV advertising campaigns and radio advertising. Promotional merchandise works well and if it is done thoughtfully and carefully they can have exceptional results for your business.

Filed Under: Promotional bags, Promotional Items, Promotional products Tagged With: Promotional bags, Promotional Gifts, promotional items

Promotional products for smaller business

July 8, 2011 By

In the current economic climate it is important for businesses to find new and exciting ways to save money. Marketing firms no longer have the spending power to launch high profile television or radio campaigns and so they must think of different methods through which they can market their company, products and services.

There are lots of tools a marketer has at their disposal, but one fantastic way to market a business is to use promotional products and gifts. Investing in worthwhile products and gifts is a great way to raise the profile of a product or service without spending huge amounts of an already limited budget. They can be given away at almost any corporate event from exhibitions to presentations and are always welcome. Their inexpensiveness is obviously an important aspect of their popularity, but they also have the ability to make a big impact on the intended audience.

Promotional Specialists
Promotional products do not need to be designed in-house. They can be designed, created, and produced by a promotional specialist that has experience in making quality promotional products. This not only saves time, but it saves man power, which saves on costs too. Specialists in this area can be contacted and given some basic information about the event that you wish to promote at and the product or service you want to promote. Your specialist will then take this information away and create a marketing strategy for you, complete with customized promotional merchandise. The inventive ideas that a promotional specialist can develop is invaluable to a small company with restricted finances.

Promotional merchandise
Promotional merchandise can incorporate any item that has been given away with the purpose of promoting a brand or image or new product or service. The item will probably carry a logo or image that is associated with the company, together with contact details. The information will not be too detailed or complex but will convey a message that the person who receives the gift will take away and remember. The item will probably be loosely associated with what is being promoted too.

Promotional merchandise for larger companies
Merchandise such as this is not exclusive to small companies. Large companies around the world give away promotional products to their target audiences because they are proven to work and to raise awareness. Using products as promotional tools is not a recent idea either. It is true to say that promotional products have been used by marketers for over 50 years and with great successes.

It is a common misconception though, that promotional merchandise must be cheap. There are companies at the higher end of the spectrum that will give away anything up to a car to promote their products just as fashion designers will give away their clothes.

The purpose and intention of creating promotional merchandise is simple; it is to raise awareness and generate business. If your product is seen to do this then your marketing strategy has worked. Quality products that clearly display your brand or logo will work best so thinking through what product you will give away will pay dividends.

Filed Under: Promotion Items, Promotional Items, Promotional Merchandise, Promotional printing, Promotional products Tagged With: Promotional Gifts, promotional items, promotional merchandise, Promotional products

Postcards an effective marketing tool for your business

July 6, 2011 By

It goes without saying that for a business to thrive they must have reliable customers that continue to use them on a regular basis. The most savvy business minds will want to generate more business through their already established customer base by delivering an outstanding service that their consumers will want to rave to their friends about. A clever marketer will look to use what information they have gained from their loyal consumers and apply it so that they can expand their market and generate more business. To tailor a service or a product to a particular segment of the market it is important to know as much as you can about the people that make up that segment and try to meet their needs as fully as possible.

A great option for smaller businesses
One hurdle that a marketer in a smaller business must overcome is restricted finances. In smaller companies the marketing budget is likely to be much tighter than in larger firms and so it is important to be creative with the marketing campaign. Far too many marketing departments feel that they must have grand TV advertising campaigns or radio ads when this is not necessarily the case. It is easy to generate interest and increase business in other, less expensive ways.

One idea that has shown excellent results in the past has been to use postcards to draw attention. If they are created well with the customer in mind, pitching the product, service, or brand correctly, then a postcard can make the world of difference. If you are aiming for a specific demographic then find out what you can about your target audience. Where are they financially and what can they spend? What are their interests and activities? Find out what their average earnings are too. If you can identify what they are likely to think they need then you can position your product or service as a possible solution.

When to send out your cards
Once you have created your postcard you can then think about how often or when you are intending on sending it. You will want to mail enough so that your postcard is seen on a regular basis and strikes a chord with the customer but not so much that you have overwhelmed and bombarded your customers. Striking a balance is ideal. Your target audience need to recognise your brand without feeling pestered or frustrated with junk mailing.

One option is to send out your postcards and then make a follow-up call to see how they were received and introduce yourself properly. You could also provide your customers with the opportunity to direct their enquiries toward you and answer any questions they may have had about your service or product.

Building great relationships for the future
If you create a purpose for your postcards, so as to add value to them, then why not add in a discount or incentive or advertise a sale you have on. You could even enclose a coupon that your customers can use with that postcard, for instance. If you can effectively market yourself with postcards, incentives and follow up calls then you are likely to build up a strong relationship with your targeted audience and increase your customer base over time.

Filed Under: Printed Promotional Items, Promotional Items, Promotional printing, Promotional products Tagged With: Post card printing, Printed Promotional Items, promotional items, Promotional printing, Promotional products

Corporate promotional products are a great way of saying thanks

June 28, 2011 By

Corporate promotional gifts are used to thank clients for their business and so investing in ones that make a great impression and are of some use or value is invaluable. Thanking a client for their business is important because it conveys a sense of importance that you have attached to them and lets them know you appreciate working with them. The effect that this can have on the client is that they may decide they want to work with you again or they may even go and talk to their friends about you – which is the ideal result. The item you give should not be emblazoned with promotional ads though. The client already knows what you do and so telling them again would prove fruitless. Your item should just serve as a gentle reminder of the positive experience they had when they worked with you.

Matching your image
Glasses, mugs, pen sets and decorative ornaments are all common promotional gifts. Your gift should be relevant to what you or at least match the image you want to convey. Most importantly, though, it should match the interests of your clients.

Thanking your employees
If a client works with a company for a long time the company may wish to thank them on a regular basis, perhaps marking every year that the client uses the company with a special anniversary gift. Some companies will offer gifts in the same way to their employees, marking every year of loyal service with an extra days holiday, for example. This can be a great incentive for an employee, especially one that values their free time. Some firms will recognise employees’ birthdays or will mark the completion of a training course with a gift of some sort.

The gifts that have the greatest impact on a workforce are those that make the workplace as comfortable as possible, like a clock or a cup holder, or a pen set. A personal touch that makes the employee feel cared for and appreciated will always work well. Items that achieve this and make their working lives more comfortable are especially well received.

Boosting morale
What is crucial to remember when thinking about the gifts to give is that you must be fair and not show bias or favouritism in your gift-giving. Gifts should be of equivalent value and represent the same meaning and intent. If you can achieve this with your gift then you stand to raise both morale and productivity with a happier workforce. Creating a positive impression of your business to your employees may well aid recruitment too. If your workforce feel you are a good and fair employer to work for, then it is likely they will tell their friends about you.

Filed Under: Corporate Gifts, Promotion Items, Promotional Items, Promotional Merchandise Tagged With: Branded Promotional Gifts, Corporate Gifts, promotional items, promotional merchandise

Stickers are a simple yet highly effective promotional product

June 23, 2011 By

In today’s world where businesses must compete for the attention of a wider audience it is important that one considers the value of their marketing campaigns and thinks about how to save money in the process. It is typically common for competitors to try to gain their share of the target audience by investing in expensive high profile media campaigns, when in actual fact, humble promotional products can serve just as well and have a bigger impact. The visibility and reach of promotional products can have far greater consequences for increase in business than a radio ad for instance. Stickers are one such type of promotional products. The ease with which a sticker can be put up and displayed is such that they can attract attention from anywhere. A sticker can be put up in a car window, office window or on a wall where lots of passers by can see it and your company brand of course.

Why stickers?
Stickers are usually very well received. They can be quite collectable too and brighten up the dullest of surfaces. They can almost act as a business card because they contain all of the same information but just in a more aesthetically pleasing way. They can be seen by more people than just a business card holder too. Radio stations market themselves in this way rather cleverly. Promotional stickers are given to drivers to display on their rear window. Fellow passers by can then see the sticker and could choose to tune in as they drive, increasing listening figures. Clever marketing is essential for increasing business performance and there are so many ways to do this. Creative and innovative thinking is a must if your sticker is going to stand out against all of the rest. Bright colours, a unique design and creative imaging can all help in achieving this.

Designing your stickers
Designing the stickers is of course an important part of the process. Thinking about the design you will use and how you will incorporate the brand is key if you are going to create a sticker that works and draws in the eye. Graphic designing will help create the image and it is usual for a business to provide a budget for this and have someone on their team who knows how to work with that kind of technology. Spending time thinking about how best to do this will reap rewards in the long run and so this part of the process must not be rushed. Working on developing the sticker may take time but is relatively inexpensive. Best of all, stickers can be printed to order with the help of a reputable supplier and so there should never be a reason to have ordered too many and be left with wasted products and wasted money. The stickers can be purchased for upcoming events where products can be given away, or a small number can be kept to be given to existing customers to keep your relationship with your current consumer base strong.

Filed Under: Promotional Items

Some ideas re seasonal branded promotional merchandise

June 21, 2011 By

In marketing it is important to be able to create products that will work for people regardless of the time of year or the season. A product should be good all year round to increase its usefulness and maximise on its visibility. A product is no good if it can only be used once or twice a year. There are some really good ideas around to help get a marketer started.

T shirts
T shirts can be worn as a clothing item on its own or underneath a shirt or jumper to keep you warm. A t shirt can even be worn as pyjamas for bed if need be so is handy to have around. People tend to keep t shirts if they are given to them and they are always welcomed. They are also a large platform on which a big brand name can be displayed – with contact details if necessary.

Polo Shirts
Polo shirts work in the same way but are a more attractive option for slightly older clients that may not have much use for a t shirt. They are a little more classic and provided that they are not emblazoned with logos and designs are likely to be worn. Having a small logo embroidered on to it does give it a personal touch though.

Toys
Gift ideas like a Frisbee or toy of some sort are great for kids and so are always appreciated by adults. They can be used on corporate family outings or just given away to be used by your employee’s family on a nice day.

Drinks bottles
A sports drink bottle is very useful to have. They can be used at the desk to save endless trips to the water fountain and keep employees hydrated whilst at work, boosting concentration. They can also be used outside of work during exercise and at the gym. They can display the company’s logo clearly and so can be seen by fellow gym-goers during a workout. If they are used during charity fun runs then they will be viewed particularly positively.

Caps
Baseball caps work in the same way because they can be worn during exercise and are highly visible. They are practical in the same sense too because they can keep the sun out of your eyes. Practicality, usefulness and visibility are all strong characteristics that a promotional item should have.

Jackets
Jackets that can be worn during colder months or during rain are very useful to have because no one can predict the weather. Even if they are kept in the car for most of the time, if they are ever needed in the event that someone should become stranded if their car is broken down then they will be very grateful for the thought. Just knowing that they have access to this should they need it can make a person feel considered.

Hoodies
Hoodies work in exactly the same way. They are a platform for logos and brands, they can be worn around the house, they can be worn to keep warm outdoors, and they can be fun to wear too.

Fleeces
Hoodies may seem like a particularly youthful item, and fleeces are a great alternative for older generation. Working in exactly the same way but using a different design, a fleece is always a good product to give.

Mugs
Thermal mugs that can be kept in the car, taken camping, transporting hot liquids are great to have. They are carried around too increasing the potential for them to be seen by others.

Umbrellas
Umbrellas are of course good to have and when opened can be seen by lots of people as one walks through the street.

Whatever the weather, the idea for a successful marketer should be to show off your brand as much as possible by using a product that can be used as much as possible no matter what time of year.

We were established with a clear focus on developing a service focusing on sourcing and branding custom made to order promotional merchandise from around the world to support your sales and promotion activities. Gain from our valuable experience and allow us source and brand that perfect item for your promotional campaign.

Filed Under: Promotion Items, Promotional Items, Promotional Merchandise, Promotional products Tagged With: Promotional Gifts, promotional items, promotional merchandise, Promotional products

Brochures are a great way of promote your products or services

June 17, 2011 By

No doubt you will have received a brochure or leaflet quite recently. You can expect that the leaflet will be folded in two or three and that the format is invariably the same. Brochures are a great way to convey information about a company’s products or services, providing valuable contact details and a paragraph or two about what the company does. They can be posted through the door or handed around in the street. A brochure is highly flexible so can be used by anyone to be given to anyone. People tend to keep their leaflets around the home and when a particular service is needed, they will sift through their leaflets to see what services exist in their area.

Giving your customers helpful information
A brochure or leaflet can hold information about a company and its history so that its potential customers know as much they need to about who they are and what they do. An advertisement cannot give this information in the same detailed why, which is why a brochure is the preferred option. Attracting the audience’s attention and designing the brochure is the responsibility of the marketer. Businesses will usually provide some budget for this kind of work because of how important it is to get it right and appeal to as many people as possible. Brochures are gaining popularity because of how successful they are at drawing in business. As such, particular attention is given to printing the brochures and many printing suppliers have gone into business to provide bulk orders to lots of different companies from many different inventories.

How a brochure can be printed
A brochure can be created through digital means or through more conventional means, using a printer. Most printer companies will offer different options to give you what you want in the highest quality possible depending on your design. Colour options are most popularly selected because they are brighter and more eye catching, but traditional black and white copy can be just as effective if the message is simple and clear. A local painter may choose to advertise themselves in this way if they just want to convey their contact information and some brief details about their services.

Why brochures are so popular
A brochure is great for giving across information without the expense of a large and costly marketing campaign. Once you have worked with a printer company, it is possible to simply print more as and when required so that you never spend more than what you need to and you don’t end up with lots of wasted copies.

Filed Under: Promotional Brochures, Promotional Items, Promotional Merchandise, Promotional products Tagged With: Promotional Brochures, Promotional Gifts, promotional items, promotional merchandise, Promotional products

Branded promotional merchandise that can also enhance the health and wellbeing of the recipient

June 16, 2011 By

Bathing items
It goes without saying that looking after yourself is an important part of life. But it is not just the physical well being that is important for an individual; it is the mental well being too. Bath promotional merchandise is a great way for people to take the time to relax and shake off the hassles and strains of everyday life without having to fork out for the expense of the products. Men as well as women are targeted with promotional products for the bathroom. Scents and candles, bubble baths and oils can all be enjoyed by men just as they can by women. Companies are increasingly offering these kind of sets because a blissful bath with expensive products can be seen as a reward for a hard day’s work. The more pleasant the experience the more positive the link will be between the employee and the company for which they work. Best of all, if the products are particularly luxurious then it is likely the individual will want to talk about them to their friends and family, boosting the company’s image in the process.

Anti Bacterial Gel
These days, given the hype about the wonders of anti bacterial gel it is little surprise that companies offer sanitizers such as this to their employees. A bottle of the product can sit on an employee’s desk to be used as and when. Because there are lots of situations in which someone might want to use the anti bacterial gel, the product is very useful and can be a relief to have. After eating, the gel can be used to clean away stickiness on the hands and at the same time keep the keyboards and work surfaces clean from sticky fingers. Not only is a hand sanitizer a preferred product to have around, it has been recommended as needed to keep people healthy. As such, providing this product as a promotional item can give the employee the feeling that they are being cared for and considered, further building the relationship between corporate and staff.

Lip Balms
There are lots of different products that a company can offer to their employees. You could think about providing lip balm for instance. This is a great little product for employees to have around and does not necessarily need to be seasonal. Whilst lip balm is especially useful during the colder months to keep lips free from chapping, it can also be useful in air conditioned environments that can often dry out the skin. Thoughtful gifts that can make an employee feel cared for and considered will boost a company’s reputation and build up a positive link between the people at the top and the people that work on the front line. Things that make the day go a little smoother and look after the employee’s well being are always warmly appreciated. What’s more, if an individual feels cared for and appreciated it is likely that they will want to work harder and give more so for both the company and the employee, the results are positive.

Filed Under: Promotion Gifts, Promotion Items, Promotional Items, Promotional Merchandise, Promotional products Tagged With: Promotional Gifts, promotional items, promotional merchandise, Promotional products

10 promotional items that are also effective corporate gifts

June 15, 2011 By

Corporate gifts are a great way to build relationships with customers and clients because if they are created with the individual in mind and their needs are well thought of, it is likely that this kind of merchandise can really make a big difference. Think about what kind of gifts you could give away and how they might be perceived. Think about your different consumer groups and what gifts would appeal the most.

Polo T Shirts
T shirts are great for young people, for instance but perhaps a polo shirt might be more appealing for older audiences. They are classic and can be used on multiple occasions. A little embroidery might give an edge to the gift too and you could use your company logo as a badge.

Pens
A set of pens is always welcomed because they can be used with regularity and are great to have around in case they are needed. They can be used by anyone too, so as a personalised gift they are very flexible. They have a sense of importance attached to them so can give the impression of respect towards the client, creating a positive relationship from the outset.

Umbrellas
An umbrella bearing the company logo is a great marketing pitch but also a great gift to give. Even if it is kept on the back seat of a car, an umbrella is useful and will be very welcome in the event that it is needed! Being rescued from the rain by a large corporate umbrella will make the client feel cared for and considered. Positive perceptions like this pay dividends in the future.

Ruck Sacks
Ruck sacks are great to give away, especially at busy conventions where people must take away lots of information, leaflets and documents. Useful products that actually help are always a good idea.

Card holders
Business card holders are a great idea too. All too often the classic business card is simply tossed away but with a business card holder, you can guarantee your client will not only keep hold of your card, but they will keep it in a business card holder you have given them.

Frames
Photo frames are a well received gift. They are something nice that can sit on your clients’ desktops and be used to keep pictures of loved ones. It is also a way to subliminally build a positive image of your company because every time the client looks at the image they will see your brand and think positively about it.

Cuff links
Personalised items like cuff links are always a good gift because they can be expensive to buy. They look great and others can ask about them. They can only be worn with expensive shirts and so to give a gift such as this assumes the importance of the wearer. They can be engraved if budget will allow to give them that extra feel of personalisation.

Paperweights
Paperweights are highly collectable and brighten up anyone’s desk. They are practical and do a lot to keep things organised. Because they sit on top of items rather than being buried underneath them, they are always visible both to the client and anyone who comes to their desk.

Clocks
Clocks that sit on the desk top serve the same purpose. They are visible and practical and because they serve a use they are well thought of items.

Cell phone holders
A holder for cell phones is quite a new gift to give and can be given in different designs too to create that personal touch.

There are lots of gifts that can be given to clients and with a little imagination it is more than possible to find the perfect gift and start to build a great relationship for the future.