Branded Promotional Gifts | promotion-specialists.com

How personalised promotional items can help your business

January 30, 2012 By

In order that your business stays strong and reaches a level of profit, you must be able to reach out to
your customers and encourage them to buy from you and to use your business for whatever it is they
need. Your business is one that offers a particular good or service because it has identified that there
are people that require this good or service. Your task should then be to ensure that the people that need
what you offer are aware that you offer it. Once you have established customer awareness, you will also
need to establish brand loyalty and ensure that people decide to use your business over any of your
competitors.

The importance of your marketing strategy
Your marketing strategy will dictate whether or not people decide to buy from you so you will need to
put every effort into coming up with a promotional tactic that will attract as much attention as possible.
There are various avenues that you might want to explore, but perhaps one of the most popular promotional
tools, is the corporate giveaway.

The positive effect of promotional items
Personalised promotional items that can be given away to potential customers can really have a positive
impact and encourage people to remember you next time they need something that you have to offer.
The kind of item that you will giveaway will be led by your budget, but also by the people you wish to give
the item to. It is important to have a thorough understanding of your target audience so that you can provide
them with a gift that they will enjoy and find useful.

Sponsoring local community events
You may opt to go one step further than give away promotional items. You may decide to support a local event
and sponsor it by providing certain items that perhaps you already supply. You might want to sponsor a local
football team and have your kit display your corporate logo. Anything that can put your company in a positive
light so that you are thought of as community-minded and thoughtful will place your company in a good position
with local people.

If you do decide to giveaway promotional items then perhaps think about very useful products like umbrellas or
a USB stick. In the event that your item is just what is needed at the right time, you can count on the fact that you
will be remembered.

Be original with your designs and the items you choose to give away
The more original the item you produce the more likely it is to stick in the minds of those that you give it to.
If you can identify a particular need that your target audience might have then you may be able to create a
promotional item that satisfies this need. If you can do this, your gift will be warmly received, and may be used
frequently so that your logo is seen on a regular basis.

Personalised promotional items that give the impression that you have taken the time to get to know your audience
will serve you best. If you can create an item that is unique to other promotional items and that satisfies a need that
your audience might have then you will increase the awareness of your brand and encourage people to buy your
goods or use your services. The more time you can spend in the development and production of your quality
personalised promotional items the better.

Save on costs through promotional advertising

December 14, 2011 By

When you are thinking about what kind of promotional item your company is going to
use to advertise its goods and services, or to raise consumer awareness of a new store
you have opened, or to promote a new product you have developed, it is important to
think about how you will target your prospective client base and how best to appeal to
them. You might want to think about holding an event or simply finding other
opportunities to hand out your products. Whichever way you choose to distribute
your products you should ensure that you are able to reach the people you are
intending to target.

Promotional Marketing Vs Media Advertising
Your marketing budget will no doubt be restricted unless you are a large multi-national company so you will be looking for ways to save on costs and there is no better way than to invest in promotional merchandise. You will find as you begin developing the product
and measuring the associated distributing costs that they pale in comparison to those of a media advertising campaign. Low cost does not equate to ineffectiveness and you can expect your promotional items to potentially draw in some considerable interest.

Creating a Positive Impression with your Free Gift
Your potential clients and customers will be delighted to receive your gift in whatever form it comes, whether it be a sticker or a pen set, primarily because it is free and has
cost them nothing. This does not mean though that you can then forgo quality as a
poorly made product can damage your reputation just as a well-made product can
bolster it. If you create a quality gift then whatever the item is should hit all the right
notes when you decide to give it out. It is possible to maximise the number of people
who will see or use your gift by thinking about its size and portability as well as its
usefulness but if you are just looking to give away a gift that will encourage people to
look upon you in a favourable light and perhaps tell their friends about you then
something quite simple should suffice.

Increase your profit by spending time developing your gift
Because of the inexpensiveness of creating promotional products you can expect that
you will save a great deal of money and spend much less than you would if you had
thought about a billboard, for instance. You might want to think about spending a
little more on your branding and corporate imagery in that case and consider how
you can use your brand to encourage people to remember you even past the
usefulness of your promotional gift. You might also want to spend a little more
time in the development phase and think about how you can increase the impact
of your product by ensuring that it will be seen by the most number of people possible.

Maximise your return by focusing on thoughtful detail
To maximise on your profits by achieving a large return on your marketing investment,
promotional merchandise is the way forward for you. Take the time to develop your
product with thoughtful detail and you will find it will work well for you, whoever you
are aiming to appeal to. You may find that you can grow your business and your profits
so that you can expand your marketing budget in the following year and in the years to
come!

Filed Under: Promotion Gifts Tagged With: Branded Promotional Gifts, Promotional Gifts, Promotional products

Important advice if you are considering using promotional gifts

December 13, 2011 By

Promotional gifts can be really effective and work for a business that wants to build on its
reputation or increase customer awareness. Promotional gifts can also serve to build
customer relations and improve revenue. There are lots of ways that these items can help
you but to get the most out of them there are some important factors for you to take into
consideration and if you can spend enough time in the development of your merchandise
you stand to get the most out of your efforts.

Identify your target audience
One of the most important considerations for you is your target audience, which is essentially who you will be giving your Promotional gifts to. Don’t make the mistake of simply giving away your gifts to anyone. Your product should be created with a specific group in mind so think about who it is that it most likely to buy your products or need your services. Once you have identified this group of people, think about what kind of free gifts would appeal to them most and develop your items with this information in mind. You can never have too much information about the people you want to target so build up as big a picture as you possibly can and use it to your advantage.

Look at your competition and target their customers too
Identifying who you will target can be difficult but the best starting point is to look at your
existing customers and think about who they are made up of. If you mostly sell to a younger
audience then this should be who you are targeting with your promotional product. If you
are starting out then consider who your competitors mostly sell to and use their information
in the same way. If you are attempting to break out into a new market segment then benchmark
rival products to consider who their products are most popular with and target the appropriate
group. You might even want to think about sending your products to your rivals’ customers too.

Maximise the number of people who are likely to see your product
When you are designing the product you are going to give out, think about its purpose. What
does it do and how many people will it be seen by. If you think about a cup for instance, your
cup might be seen around the home or around the office but its visibility is quite low when
you compare it to an umbrella or t shirt, for example. Think about the impact you want it to
have. Pens that are handed out in universities and colleges also have a high visibility
because they become recognisable and passed around between people on a frequent basis.
Your product should be functional so that people will use it and share it. If your product is
of poor quality then even if it did have the potential to be seen by many people, it will likely
just be tossed aside.

Make sure your customers remember who you are
After you have considered these points carefully, think about your branding and how the
product will look and feel. It is important that it is eye catching yet not so complicated that
people will fail to take in your logo or company name. Think about including contact details
where possible without crowding the product with too much information. The person you
give your product to should be able to remember what your branding looks like so that they
will think of you first and foremost next time they need or want something you supply.

Filed Under: Promotion Gifts Tagged With: Branded Promotional Gifts, Promotional Gifts, promotional items

How you can use branded gifts to boost your business

November 11, 2011 By

There are countless methods a marketing strategist will use to reach out to new and existing customers
but none are as powerful as using promotional merchandise to reinforce your brand. You can choose
from lots of different products, the choice is yours and you can be as creative as you want. You could
incorporate your brand in developing any product from a paperweight to a pen drive but of course your
budget will restrict you to some extent. The important thing to remember though is that whatever you
initial investment amounts to it will be far smaller than the cost of a media advertising campaign.
Whatever gift you choose though should be of a reasonable quality and encourage the receiver to
remember your brand in a positive light.

Targeting existing customers to generate new clients
Passively advertising your brand through the careful selection of the people you intend to give your product to can work wonders for promoting and growing your business. Targeting existing customers that use your company and providing them with your branded gifts means that it is likely that others who work within a similar industry will come to see your products too. The clients of your clients will become familiar with your brand and may in turn think of you in the future. The more obvious you can make your gift though, the better the impact, so that a golf bag or mouse mat may have a more substantial effect than a mug, for instance.

Save on costs by placing large orders of your branded goods
If you do opt for branded corporate gifts then ensure that you choose a quality product that displays
your logo clearly. You should opt to place your brand and logo at the very front of the item and in the
most noticeable position to gain the most attention. It is possible to order your items in bulk too and
make some savings. The more you order the less you will pay per unit so think about placing a large
order. You are likely to have a number of customers you are going to give your gifts to so chances are
you won’t waste you money on gifts you won’t give out. The amount of business you will pull in from
giving out your gifts will mean that whatever your initial outlay was will have been covered by any new
business you gain.

Match your product to your clients
Be careful to decide on a product that will suit the people you intend to give them to. If you are sending
your gifts out to corporate executives and directors then you will need to ensure that the quality is of a
certain standard. You will want to impress these people so think about what you are going to send to them.
It should be a gift that can be used so that you can maximise on its visibility. Thinking through all of these
issues will help you to make sure that you are creating a strong impact on your clients so that they are likely
to tell others about you too.

Filed Under: Branded Promotional Items, Promotion Gifts Tagged With: Branded Promotional Gifts, business, Promotional Gifts

Corporate promotional products are a great way of saying thanks

June 28, 2011 By

Corporate promotional gifts are used to thank clients for their business and so investing in ones that make a great impression and are of some use or value is invaluable. Thanking a client for their business is important because it conveys a sense of importance that you have attached to them and lets them know you appreciate working with them. The effect that this can have on the client is that they may decide they want to work with you again or they may even go and talk to their friends about you – which is the ideal result. The item you give should not be emblazoned with promotional ads though. The client already knows what you do and so telling them again would prove fruitless. Your item should just serve as a gentle reminder of the positive experience they had when they worked with you.

Matching your image
Glasses, mugs, pen sets and decorative ornaments are all common promotional gifts. Your gift should be relevant to what you or at least match the image you want to convey. Most importantly, though, it should match the interests of your clients.

Thanking your employees
If a client works with a company for a long time the company may wish to thank them on a regular basis, perhaps marking every year that the client uses the company with a special anniversary gift. Some companies will offer gifts in the same way to their employees, marking every year of loyal service with an extra days holiday, for example. This can be a great incentive for an employee, especially one that values their free time. Some firms will recognise employees’ birthdays or will mark the completion of a training course with a gift of some sort.

The gifts that have the greatest impact on a workforce are those that make the workplace as comfortable as possible, like a clock or a cup holder, or a pen set. A personal touch that makes the employee feel cared for and appreciated will always work well. Items that achieve this and make their working lives more comfortable are especially well received.

Boosting morale
What is crucial to remember when thinking about the gifts to give is that you must be fair and not show bias or favouritism in your gift-giving. Gifts should be of equivalent value and represent the same meaning and intent. If you can achieve this with your gift then you stand to raise both morale and productivity with a happier workforce. Creating a positive impression of your business to your employees may well aid recruitment too. If your workforce feel you are a good and fair employer to work for, then it is likely they will tell their friends about you.

Filed Under: Corporate Gifts, Promotion Items, Promotional Items, Promotional Merchandise Tagged With: Branded Promotional Gifts, Corporate Gifts, promotional items, promotional merchandise

How to tell which Promotional Gifts Suppliers to buy from

January 4, 2011 By

If you are starting a promotional gifts campaign for your company you may be wondering how to find a reputable supplier to buy from. The following are a few tips that you can use in order to find a reputable supplier of promotional gifts for your company to give.

Pricing

While it is important to find the best price, how can you use price alone as an indicator that a company will likely be a reputable supplier? Look at the pricing scale- if you are dealing with a company that has a variable pricing scale you may be dealing with a company that is used to supplying large numbers of promotional gift items. A sliding scale that reduces the price for a larger number of units is often a good sign that a company can handle large orders.

Variety

Unless you are dealing with a promotional gifts supplier that specializes in only one kind of item, a company that can supply a variety of items may be a good company to go with. It means that it may be easier for you to go with the same company for campaign after campaign. This means that you can establish a good working relationship and history with one company and you may end up feeling more satisfied in the long run.

Options

You may want to look for a company that provides you with a number of ordering options. Some options can include item color or size, options in terms of materials or even options in terms of how an item will be personalized. By choosing a company which has a variety of different options, you can feel confident that you will be able to deal with the same company regardless of what your promotional gifts needs are.

Ease of ordering

Another thing to look for is a company that is clear about any charges or fees that may be incurred as part of your order. You want to make sure that you are not dealing with a company that will add charges on without warning. Some possible charges may be incurred if an order is below a certain amount, if there are certain personalization methods chosen or if you are trying to order items using rapid shipping.

By ensuring that you are dealing with a reputable company you can relax and feel safe in the knowledge that the items you want to distribute will likely be available when it is time to order and distribute them.

Filed Under: Promotion Items, Promotional Merchandise, Promotional products Tagged With: Branded Promotional Gifts, Corporate Gifts, Customaries promotional gifts, promotional items

Why you may want to consider giving Stress Toys as Promotional Gifts

December 16, 2010 By

When many people think of promotional gifts to give they may think of practical items such as pens, bags and clothing. They may not think how fun and unique items can make great gift items. This may be because these items do not always relate directly to the industry we are working in or we may think that they will not be used. In fact, stress toys can make some of the best promotional gifts available for a number of reasons.

They are fun to play with

If they were not fun to play with, they wouldn’t get used as much as they do. The fact that people handle them and use them frequently is good for your company. If they use a stress toy that is personalized with your company’s information they will be seeing it time and time again. This can really help them remember you if they are interested in contacting a company in your line of work.

There are many different options to choose from

There are many different options to choose from when giving stress toys as promotional gifts. The majority of these items are designed to be small and affordable as well. Because they are so popular it is not difficult to find a supplier who can provide them for your company. The more popular and common an item is the easier it will be to find one that fits into the budget you have set for your promotional gifts.

Because there are several different items that fall into the category of promotional gifts it can be easy to use these items as part of an ongoing campaign. You are still handing out the same type of item but they are not just the same item in different colors or shapes. This can be helpful for many companies who want to set a theme or establish a series for the gifts that they give.

They can be easy to personalize

Many of these items are made of plastic and are shaped in such a way that they are easy to personalize. Some may be more difficult than others but all of the items that can be classified as stress toys do have areas where your logo and company information can be printed. As well, because they are usually made of plastic it is acceptable to personalize the items using printing methods rather than needing to engrave or embroider them.

Only you will know whether these items are right for your company but if you want to give out fun and popular promotional gifts stress toys may be just the items you have been looking for.

Filed Under: Promotion Items, Promotional Items, Promotional Merchandise, Promotional products Tagged With: Branded Promotional Gifts, promotional items, promotional merchandise, Promotional products

How to match Promotional Gift giving to the Season

December 2, 2010 By

You may think that promotional gifts will be equally popular and used equally as much throughout the year. The fact is that there are some promotional gifts that will work better if they are handed out during the summer and others that will go over better if they are kept until cooler weather. By anticipating these changes in popularity you will be able to make sure that your company is giving out timely gifts that will be used as much as possible.

The effect of weather on popularity

The fact is that weather can often affect how well a gift will go over. If you are giving promotional gifts that take weather into consideration you will usually find that your promotional items will be much better received than if you simply give them out at random. There are some promotional gifts that will work equally well no matter when you give them but they are few and far between.

Of course, the gifts you give will also depend largely on your budget, your target audience and your personal preference as well. Only you will know whether a particular item will work well as a promotional gift or not.

Spring

In many areas springtime weather can be quite cool and damp. Items that repel water such as umbrellas and raingear will usually be very well received. In early spring, when the temperature may still be quite cool you may find that items which can help someone keep warm may also be helpful. Companies that are in the gardening industry may find that seeds or other landscaping items will work well at this time of year.

Summer

Summer can be a great time for promotional gifts. You can choose from items such as picnic baskets, sun hats, flip flops or bags that can carry all of your items from one area to the next. You may find that items designed for use outside will be the most visible as many people spend the majority of their time enjoying the warm weather.

Fall

Weather in fall is beginning to cool off. Like spring, the weather tends to be cool and damp. Again, many of the same gifts that worked well in the spring will work well during the fall as well. You may also want to pick gifts that help people prepare for the coming winter as well.

Winter

Winter can be a difficult time for people. You may want to look at gifts such as portable coffee mugs, warm jackets and sweaters or other items that can help people keep warm during the winter. Knowing what the temperature is like where you will be handing out gifts can also help you decide which will be the best items to give your customers.

Filed Under: Promotion Gifts, Promotion Items, Promotional Items, Promotional products Tagged With: Branded Promotional Gifts, Corporate Gifts, Customaries promotional gifts, Promotional Gifts, promotional items

How to save Money when Ordering Promotional Gifts

October 28, 2010 By

If your business is like most others operating today, your bottom line is something that matters very much to you. Although ordering promotional gifts can be a great way to promote your company and its products or services, you need to make sure that you are still able to save money wherever possible. This does not mean that you should purchase poor quality promotional gifts. It is simply a matter of learning where to look and learning tricks that will help you get the items you want more affordably.

A Specialty store or website can make great financial sense

One of the best tips for saving money on promotional gifts is to purchase your promotional gifts from a company that specializes in these items. This is because they will often have a better per unit price than a company that sells items for resale or retail rather than wholesale. Money is not the only benefit of ordering from a company that provides promotional gifts as a dedicated business. There is often a better choice of items to select from, free or low cost personalization methods that you can use to make your items work to promote your company, and a steady supply that makes it easier for you to get additional items if you suddenly require them.

Dealing with the same person repeatedly may help save money

Choosing a company that has one representative who work with you to fill your order will also likely be able to help you to save money. They can help explain the ordering process and will be available to answer any questions that you may have about items that you have ordered or you are interested in ordering. Keep in mind that you may not be able to speak with them directly but it can be good to know that you are able to communicate with one person about your order even if it is just through emails or other forms of communication.

Ordering a larger quantity can mean you have a lower total cost

If you are willing to order a larger number of items you may also be able to get a better per unit price and this can help you save money. Looking on a website will help you learn if you are going to be paying the same amount per unit if you a larger quantity of items. A company that gives different per unit prices depending on the number of items ordered is likely a wholesaler and this can be a fantastic way to save a little. If you want to ensure that your company will be able to use the items in the future you can always opt to pick classic items such as hats, shirts and other items that will not go out of as quickly as some specialty items might.

By picking the right company when ordering your promotional gifts you will often be able to get more expensive items that will help you promote your company as easily and effectively as possible.

Filed Under: Corporate Gifts, Promotional Items, Promotional Merchandise Tagged With: Branded Promotional Gifts, Promotional Gifts, promotional items, promotional merchandise, Promotional products

How to tell Which Promotional Gifts are Right for your Needs

October 28, 2010 By

If you are giving promotional gifts you want to make sure that they are right for the occasion or event that will coincide with the gifting of the promotional materials. The kinds of gifts you will give at an event such as a convention or trade show may be completely different than the kinds of gifts you would hand out at a different kind of event. Here are a few ways that you can tell whether the promotional gifts you are giving are right for the particular occasion.

How the gifts will be distributed

How the gifts will be distributed can influence what will make an appropriate item to use as that gift and what kinds of gifts will be best reserved for another occasion. If you are sending items out in the mail or are using mass distribution methods it is not a good idea for you to hand out larger or more expensive items. This is because it will cost you more to distribute these items via the mail and if you are giving them out at an event where more than one company will be giving items a person may actually refuse a gift that is larger or heavier than the gifts that other companies may be handing out.

How the gifts relate to your products and services

The best promotional gifts are ones that relate directly to the products and services that your company offers. They do not have to be the same as the products you offer but they should bring what you are offering to mind for your customers when they look at the gifts you have handed out. A good example of a promotional gift that works well in this regard is a piece of computer equipment such as a USB thumb drive or mouse pad that is handed out by a company that repairs or sells computers.

What the cost of the items is

It can surprise people what the cost of promotional gifts can be. It is never a good idea for you to disregard your budget when you are shopping for promotional gifts. You need to consider the total cost of the items when deciding which are right for you. This should include costs such as shipping and personalization costs that can drive up the total cost of your order. When you know how much you are spending before you finalize your order you can avoid purchasing items that will break your budget and choose more affordable options instead.

Even with these guidelines it can still be difficult to choose the right promotional gifts for your company. There are many excellent products that are available from suppliers that will work very well as promotional gifts. By dealing with a dedicated supplier that can answer your questions and help you through the selection and ordering process you can feel confident that you will have made the best choice for your company and end up with gifts that will spread the message you want to send out in regards to your company.

Filed Under: Promotion Gifts, Promotion Items, Promotional Items, Promotional products Tagged With: Branded Promotional Gifts, Promotional Gifts, promotional items, promotional merchandise