If you are new to the idea of giving out promotional gifts you may be unsure of how to time their distribution so as to have the best chance of attracting customers. You may be tempted to give them out repeatedly but this can be a problem for many individuals. They may begin to feel that you are simply handing out items every chance you get and may fail to see the reasoning behind the gift campaign.
If you are trying to decide whether it is a good time to order and distribute promotional gifts for your company here are a few guidelines you may want to consider.
Introducing a new product or service
If your company is introducing a new product or service it can be the best time to distribute promotional gifts. If you can find a way to link that gift to the new product or service it can transform from a simple item into a powerful advertising mechanism that can help you increase your profits quite quickly. The key is to only do this when you are introducing something new, as it can help to heighten anticipation and end up generating lot of publicity in a very short period of time. Because it is so effective, it is no wonder that many people hand out promotional gifts when launching a new product or service.
If you are attending a conference or trade show
If you are attending a conference or trade show you may want to consider handing out promotional gifts. Make sure that you link the gift to your company and what it does or what it sells. This can again act as a form of free advertising. Seeing many like-minded people carrying items such as computer bags, travel mugs or other items in one enclosed space can really help cement your name and number in the memory of a potential customer. Although it can be difficult to gage how effective it is to hand out promotional gifts at a large event it is easy to tell that there is a benefit to handing out your items at conferences, trade shows and other public events.
If your company wants to reward customer loyalty
If your company wants to reward customer loyalty promotional gifts can be a phenomenal way to do so. It may take the purchase and distribution of larger, more upscale gifts but if you are only giving them to a select few individuals the cost may not be overly high even if the gift itself is worth more. Just remember to choose these promotional gifts wisely. The last thing someone wants is to have their loyalty rewarded with a cheap present that breaks or wears out shortly after it is received.
By considering whether it is a good time to hand out promotional gifts you can make sure that each item you hand out has the most lasting impression on the recipient. You want to make sure that you are not giving out items that are too cheap as this can actually harm your company’s profile in a very extreme and wide reaching fashion.