There are lots of reasons why you might want to consider giving away a promotional item. You will naturally be thinking of how they can impact your consumer base and increase the public’s awareness of your brand.
Of course, this is what promotional items do best, but there are also plenty of other reasons why you should think about investing in free gifts that you can give away.
Improving your relationship with your staff
Lots of businesses invest in promotional gifts that they can give to their staff members. Giving gifts improve relationships whoever you are giving them to. If you want to focus on improving the motivation of your staff by building on your relationship with them then this is certainly one way to do that.
You might want to think about giving away these gifts at corporate events or special occasions throughout the year. Most companies will look to give away a gift around Christmas time and Easter but you could go further than this and mark an increase in sales by rewarding your staff with a free giveaway.
The kinds of gifts you can give away
The kinds of gifts you choose to give away are important because you want your gift to be well received and last long enough that it can be enjoyed. As such, the quality of the gift you give as well as its usefulness are important factors to take into consideration. T shirts and mugs, or photograph frames, for instance, can always be used. The better the quality of the item the more likely it is that your staff will appreciate the thought. In addition, if your item is used and displays your corporate logo then it will be seen by others and in this way your employees will be inadvertently advertising for you.
Thinking of gifts your employees can use
There are lots of common items that businesses tend to give away. Pens and desk clocks are amongst some of the most typical but with technological advancements come new and interesting ways to promote your brand. Mouse mats are now given away as a free gift, as are USB sticks. These are all very useful and can be used by your employees at home and at the office. It is possible to be original with the items you choose to give away and by focusing on the interests and activities of your staff you should be able to think of something they are bound to get some use out of. For instance, if all of your employees had to commute to work each day, a travel mug is likely to be well received.
Items that have a considerable area on which to display your logo and brand will serve you best, which is why t shirts are always a good idea, but there are plenty of other items. USB sticks that can be work around the neck provide a great opportunity to display your logo on both the stick and the lanyard on which it is worn. Creative thinking will help you get the most out of whatever item you choose to give to your employees.