There are many marketing strategies that you can employ in order to promote your business and boost your Brand and future Sales. But if you are looking for a marketing strategy that is long lasting and effective then you should consider a strategy employing Promotional Gifts.
What exactly are Promotional Gifts?
Promotional Gifts are general Merchandise that is sourced and imprinted with your logo and then given away for free to your customers or to the general public in order to build awareness of your Brand. An example of this would be sourcing a useful Sports Bag, imprinting it with your logo and then handing it out to your existing customers or potential customers as Gifts. This might appear fruitless and costly but there is solid research and statistics that support the effectiveness of this strategy in terms of Building Brand Awareness, Passive Advertising, Customer Loyalty, etc.
So how exactly can a strategy using Promotional Gifts help your Business?
Here are some reasons why:
Promotional Gifts can help your Brand Awareness
The key to creating strong brand awareness is by repeatedly exposing your brand to your target audience. Studies show repeated exposure to a brand will lead to an increased likelihood of a consumer selecting that brand. So if you existing customers are walking around in Public carrying merchandise imprinted with your brand, they are essentially helping you build your Brand By exposing your brand to all of those they come in contact with.
Promotional Gifts can help you build your Business Reputation
Studies about the efficiency or Promotional Gifts reveal that 62% of general consumers, who received a promotional Gift, displayed a level of increased trust in the Business who provided the Gift. Indicating that promotional Gifts are not only great in building your Brand awareness but also great at helping you build the reputation of your Business within the mind of your target market, all positive in terms of general brand loyalty.
Promotional Gifts also help in terms of Passive Advertising
Customer who received promotional Gifts were also more willing to recommend the Business to their friends. This is probably the reason why 22% of companies that gave Promotional
Gifts report receiving more referrals than those that didn’t.
Promotional Gifts can help your Business retain important customer Loyalty
84% of customers remembered companies that have gave them promotional Gifts which increased the likelihood of these customers doing business with the same company in the future.
A marketing strategy employing Promotional Gifts is more versatile Finally a strategy employing promotional gifts is more versatile and flexible than traditional Marketing strategies as a campaign can be created on any budget and on any scale so that any business, no matter how big or small can benefit from their potential. The bottom line is that promotional products offer the potential for exponential return on the initial investment and can have more permanent benefits for employees, customers, and potential clients that traditional advertising methods don’t offer.
Our specialists service
We specialize at sourcing and branding custom made to order promotional merchandise from around the world to support your sales and promotion activities.
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