There are countless methods a marketing strategist will use to reach out to new
and existing customers but none are as powerful as using promotional merchandise to reinforce your brand. You can choose from lots of different products, the choice is yours and you can be as creative as you want.
You could incorporate your brand in developing any product from a paperweight to a pen drive but of course your budget will restrict you to some extent. The important thing to remember though is that whatever you initial investment amounts to it will be far smaller than the cost of a media advertising campaign. Whatever gift you choose though should be of a reasonable quality and encourage the receiver to remember your brand in a positive light.
Targeting existing customers to generate new clients
Passively advertising your brand through the careful selection of the people you intend to give your product to can work wonders for promoting and growing your business.
Targeting existing customers that use your company and providing them with your branded gifts means that it is
likely that others who work within a similar industry will come to see your products too. The clients of your clients will become familiar with your brand and may in turn think of you in the future. The more obvious you can make your gift though, the better the impact, so that a golf bag or mouse mat may have a more substantial effect than a mug, for instance.
Save on costs by placing large orders of your branded goods
If you do opt for branded corporate gifts then ensure that you choose a quality product that displays your logo clearly. You should opt to place your brand and logo at the very front of the item and in the most noticeable position to gain the most attention.
It is possible to order your items in bulk too and make some savings. The more you order the less you will pay per unit so think about placing a large order. You are likely to have a number of customers you are going to give your gifts to so chances are you won’t waste you money on gifts you won’t give out. The amount of business you will pull in from giving out your gifts will mean that whatever your initial outlay was will have been covered by any new business you gain.
Match your product to your clients
Be careful to decide on a product that will suit the people you intend to give them to. If you are sending your gifts out to corporate executives and directors then you will need to ensure that the quality is of a certain standard. You will want to impress these people so think about what you are going to send to them.
It should be a gift that can be used so that you can maximise on its visibility. Thinking through all of these issues will help you to make sure that you are creating a strong impact on your clients so that they are likely to tell others about you too.