If you are an entrepreneur, it is important that you know how to market your business to your clients. Aside from the usual advertisements on radio, TV and print ads, using promotional products and merchandises is a great way to enhance your business relationship not only with your clients but also with your suppliers as well as employees. Because of the many benefits of using promotional merchandises, it remains as the number one marketing strategy used to promote business relations.
Although using promotional merchandise is a popular option among many people, there are still those who are not convinced about its efficacy. In most cases, the cost of using promotional products is higher compared with the cost of traditional advertising. But is cost really important in determining the value of a particular marketing strategy? The answer is definitely no.
Statistics on Promotional Products
Statistics have proven that although using promotional marketing is costly, it can help boost sales response rates by as much as 75%. Most entrepreneurs who have used promotional products have claimed that their sales have improved after including said products in their sales letter sent to their subscribers. Basically, giving promotional products is a great way for companies to invoke their clients to patronize them.
On the other hand, customers who are given promotional merchandises can also easily remember the name of the company that has given them the free item. In fact, 39% of clients can easily recall the name of the advertisers for six months who gave them the promotional merchandise. Moreover, there are also many clients who love to refer companies that have given them promotional products. Clients are also willing to re-order in a company that gives free items.
Why Promotional Products are Popular
The reason why giving promotional merchandise is popular is largely influenced by our attitude in receiving free gifts. In fact, offer somebody a free item and you will surely get their full attention. Entrepreneurs giving something useful to their clients will make clients feel important.
Promotional merchandises can offer more aside from improving client response to your business. In fact, you can also use them to promote brand awareness. Raising the brand awareness of your clients is a great advertising tool. Successful companies all over the world are recognized by their brand instead of the products that they sell. This is the reason why clients can easily recall the brand names of successful companies. By giving high quality promotional products, you can improve the perception of your company that can lead to more sales lead from your clients.
Why use these Promotional Gifts to promote your Business?
If you are looking to create a marketing strategy that is long lasting and effective, then Promotional Gifts are a fantastic way to promote your Business.
- By giving gifts it will generate immediate good will towards your business.
- Branded Gifts will increase your Business profile by exposing your brand to a wider audience.
- The promotional effect created will tend to last longer than other marketing strategies providing a positive return on your investment.
Our specialists service
We specialise at sourcing and branding custom made to order promotional merchandise from around the world to support your sales and promotion activities.