If you think about promotional items then the first thing that might come to mind is a free pen but realistically there are hundreds of options to choose from if you are thinking of designing such an item so you don’t need to be limited by the kinds of items you are used to seeing.
You might also associate free gifts with poor quality items that are handed out on an almost random basis, but you
shouldn’t confuse this kind of mass-distribution with the effectiveness of a high quality, genuine marketing campaign that involves promotional merchandise.
The task at hand is to be thoughtful, original, and creative, keeping in mind what you hope to achieve through your promotionalstrategy at all times.
Choosing the most appropriate time to give out your items
It is essential that you choose the most opportune occasions to give out your gifts.
Handing them out at any time to whoever wants one will detract from your purpose.
Choose occasions when you know you can reach people who would
benefit from your products and services.
These might be times when you are invited to speak at an event or man a stand at a corporate trade event. You could also think about the circumstances in which you intend to give your gift. Just because someone meets the profile of a potential customer does not mean that you have to hand out a gift.
You could decide for instance that only existing customers can receive the promotion, or even those that spend over a certain amount. If you are spending a lot on your items then you should be selective.
Ensuring your promotional items are of a good standard
Everyone enjoys receiving a free gift but it is what they do with it afterwards that counts. For instance, free pends are useful but a free pen made from poor quality materials and with poor quality ink will break or run out quickly. An item that is made of reasonable quality and that will last a considerable amount of time will be seen more often and will be viewed in a more positive light. It might be a possible consideration that you design an item that is somewhat related to your business. If you make garden furniture then an umbrella might be a useful and relevant gift.
Understanding your target audience
Get to know your target audience as well as you can in terms of who they are and what their interests may be. This will help you find out how you can reach them and where. This will also help you find out what kinds of gifts they would enjoy and get the most use out of. If you can do this then your promotional items stand less chance of being wasted and discarded and a greater chance of being seen by others. Promotional items can have a positive impact in that they can encourage people not only to remember your brand but to become repeat and loyal customers.