Promotional items are a part of everyday life whether we realise it or not.
We can find promotional items everywhere whether they are in our newspapers and magazines or whether they are offered to us as a free trial along with one of our other purchases. Because of our familiarity with such products we can forget how important they are and = how effective they can be, but in actual fact, they are an essential marketing used by countless numbers of businesses all around the world.
They work because they seep into our unconscious mind until we are ready to act. The purpose of a promotional item is not necessarily to encourage people to make a purchase straight away, but simply to keep a certain brand in mind so that when they are ready to make a purchase, they remember the brand.
What to you hope to gain from your promotional item?
Of course, there are lots of reasons why businesses create promotional items. If you are thinking of creating a promotional item then your first step should be to decide what it is you expect to gain from it. This will need to be something measurable so you can assess the success of your strategy. You should also think about what the purpose of the item is. This might be that your item is to boost sales or it might be that it is to encourage people to buy a particular new line. When you decide all of this you will then need to decide who your target audience is going to be.
Make sure your brand is visible
Whatever kind of item you create should be branded with an image that is associated to your company, such as your logo, for instance. This is done so that the people who receive your item remember who has given it to them, but also so that wherever the item is kept it can be seen by others who will also get to see your brand and logo. Increasing your visibility in this way is what increases brand awareness. The larger your item the more visible the branding will become and the more people it will be seen by, although the size of the item may ultimately incur more costs at the outset.
Working to schedule
Have a timetable to work around so that you can keep your marketing strategy focused. You might want to keep this plan to around two to five weeks to allow enough time for the whole process from design to delivery. Once you have your products you will need to distribute them, which may need to be in line with a particular corporate event. If you have a deadline such as a particular event looming then ensure that you begin the process as far in advance as you can.
Creating an item with your audience in mind
If you have a target audience in mind before you begin the design process then you can use your knowledge of this audience to create an item that you think will appeal. Think about an item that your audience would get use out of so that you can make sure not only that people will think of your brand in a favourable light but that others will get to see the item too. An item that is cast aside as soon as it is received will serve no purpose at all and ever be seen again.