One of the most important considerations to make when you are thinking of what kind of promotional gift you will give away is the longevity of the item.
What is the length of time it has to work its promotional magic?
There is very little point giving away an item that can simply be discarded and never seen again. This is why promotional diaries are great because they can last over a one year or two year period. If you give away corporate planners then you can promote your brand and company name in a way that can be seen on a daily basis.
Because they are frequently carried around by hand you can also imagine that lots of other people would get to see the planner too. very time the planner is taken out to book in a meeting with a colleague, supplier, or client,
that person will be seeing your brand too.
Be creative with how your Promotional Diary looks
You can be creative with the design and layout of your diary or planner. You don’t need to think that you can’t be imaginative and that you are restricted to a certain format.You can create lots of different kinds of diaries in many designs. If you think of personal organizers and filo-faxes you will instantly think of ring binder-type folders with pull-outs and inserts or colourful tabs that help the owner locate certain pages or dates.
You can also create your promotional diary in different sizes so think pocket size diaries and large A4 diaries too.Think about the font and ink you will use in the text.
You can decide what font and ink you will use and you can tailor the effect of imprint to your preference. You can opt for a foil print to create a classic impression on the person you choose to give it too. You could also go for a more youthful and playful font to create an entirely different impression if you are targeting younger clients.
The beauty of the promotional diary is that everyone needs one regardless of their situation because people will always need to know about important events such as birthdays and anniversaries even if they are not in a particular profession.
Recognising ones need to organise their time and plan their day is recognising that their time is precious and gives the feeling of being considered, which will obviously leave a lasting positive impact on your potential customers, not to mention the fact that every time they reach for their diary they will think of you.
Make sure your Promotional Diary is of good quality
Giving your clients, customers, suppliers, colleagues and potential clients a promotional diary serves to promote your business on a regular basis and over a long period of time by exposing the individual to your brand imaging and reminding them of who gave them their diary.
It also serves to remind your clients and potential clients how important they are to you and how much you value their business. Choosing a printing service that you can rely on to give you a high quality product that will last the amount of time you need it to will pay dividends and create the positive impression you want it to.
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