The option of giving away promotional gifts is often overlooked in favour of more expensive, high impact, broad spectrum marketing campaigns which may not have the same impact as a promotional gift. The benefit of the promotional gift is that it continues to market your company even after the initial meeting and the gesture of the gift. It serves as a permanent reminder of who you are and what you do and lasts much longer than a business card.
The positive image you will create by giving away such a gift is priceless and you cannot recreate this through careful advertising. This effect can only be achieved through a promotional gift, which is why they are such a good idea for any business.
Promotional Gifts do not need to be expensive
You don’t need to spend a great deal because another benefit of promotional giveaways is that it is relatively cheap compared with television, radio and newspaper advertising.
You can think of low cost ideas that will still have the same effect on the person you give the gift to, for instance, stationary is always well received and people make good use of it. Stationary also has the potential to be seen by more than just the person you give it to because pens and pencils are often shared or lent or borrowed. Each time the pen orpencil is given to someone else you are increasing the number of people your brand is seen by!
Be imaginative with the gifts you choose to give away
You can be creative with your gift too and you don’t need to restrict yourself to a particular idea. You can giveaway note pads that will sit on your clients’ desk to be used by visitors and guests, or perhaps a small tool set that can sit in your clients’ cars or in their homes to be used for small jobs.
The practicality of such items makes your customers feel valued and every time they use such items they will think positively of your brand because your gift has come in so useful.Promotional mugs are quite common but this is because they are so very much appreciated. Almost everyone enjoys hot beverages and being able to use a mug that someone else has given to you means you don’t have to go out and buy your own or borrow someone else’s. At work the promotional mugwill sit on the person’s desk and be seen by everyone that walks past it.
It is not a stationary item so can be carried around and seen in different locations too. It is also a big enough item that it might carry a lager corporate image and branding. A Limitless number of items to choose from
The number of options that are available to you are limitless. Providing your gift is of a reasonable quality and lasts for a while, you can be as imaginative as you want to be. You can think in terms of traditional items or more modern and technological items. Tailor your product to suit your audience’s needs and match their requirements for best results.
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