Branded Promotional merchandise is Effective
Using Branded Promotional merchandise is a great strategy for a number of reasons.
First and foremost it’s a strategy that is great at enhancing business relationships with clients, customers, suppliers, managers and employees; in fact it serves to enhance almost any business relationship making it an ideal choice.
Here are statistics supporting the popularity of Promotional merchandise today.
- Promotional products can boost Sales response rates by as much as 75%.
- 62% claim they have done business with someone after receiving a promotional item from them.
- The use of a promotional products in conjunction with a sales letter in direct mailings can increase response rates by as much as 50%
- Customers who receive promotional products are 14% more willing to provide sales leads than customers who receive nothing.
- 39% of people who received a promotional product could recall the name of the advertiser as long as six months after they received it.
- Sales people who gave promotional gifts to customers received 22% more referrals than those who didn’t.
- Customers who received promotional products re-ordered up to 18% sooner than those who received coupons.
- A recent study showed that 84% of people remembered the names of advertisers who had given them promotional items.
- 76% of People surveyed recalled the name of an Advertiser that used Promotional Merchandise vs. 53% that used a magazine or newspaper ad
- Over 35% of promotional products are kept for 2 years or more
- Promotional products helped create a good brand impression 84% of the time, almost 3 times more than TV and print advertising.
PPAI Study, Baylor University Study, Schreber & Associates SMU study, Georgia Southern University Study,
Exhibit Survey Inc. Study ASI Power Summit
Promotions Merchandise from the specialists
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